The goal of a mass media propaganda campaign is to create the impression that 'everybody knows' that Saddam is a 'threat', Gaddafi is 'about to commit mass murder', Assad 'has to go', Corbyn is 'destroying the Labour party', and so on. The picture of the world presented must be clear-cut. The public must be made to feel certain that the 'good guys' are basically benevolent, and the 'bad guys' are absolutely appalling and must be removed.
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