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Big Food Trickery? SmartLabels to Act as ‘Real’ GMO Labeling

Imagine strolling down your grocery store’s aisles, and you pick up a food that has been packaged with some deceptive labeling that says it is ‘all natural’ or ‘made with wholesome ingredients.’ You want to purchase only healthy, non-GMO food, along with countless others. But the labeling is unclear. This is exactly what the Grocery Manufacturer’s Association (GMA) wants consumers to feel – lost.