Eric Hogenson

Eric's an old pal and I can't think of anyone better equipped top give advice on direct mail strategy. That's what he does for a living and I know almost nothing about it since I through it away along with stuff from the local grocery stores and the biweekly credit card offers from Chase.

Maybe you don't believe that Ryan fled from the field of battle when he noticed that Randy Bryce's @IronStache momentum was leaving him with no pathway to reelection. And maybe you believe that the Speaker of the House decided he really needed to be home in Janesville 7 days a week so he could spend the next few years teaching little Sammy and Charlie how to kill animals with bows and arrows.

Eric Hogensen is an old friend who was instrumental in helping elect Chris Larson, the most progressive member of the Wisconsin legislature. His firm, HSG Campaigns has relocated from Wisconsin to L.A. and in recent months he's been releasing "how to" newsletters for candidates that offer free advise worth more than what expensive Beltway consults sell.