Deceptive Marketing

FTC Says Lumosity “Brain Training” Games Not Backed by Science

No one wants to spend an hour looking for their keys, or worse, develop Alzheimer’s later in life. The prospect of exercising the brain to ensure its health was the concept behind Lumosity, a “brain training” app that uses various games that supposedly puts your gray matter on a treadmill.
But the Federal Trade Commission (FTC) said Lumosity’s claims that its games were designed by neuroscientists and were scientifically proven to ward off Alzheimer’s were nothing but rubbish, and Lumos Labs, Lumosity’s maker, can no longer make those claims. [1]