Dannon Light & Fit Greek

The term “generally recognized as safe” was the basis for a federal judge’s decision on January 29 to order Greek yogurt-maker Chobani to stop airing ads that insinuated that competitors’ products were “unsafe or harmful” and contained chemicals used to kill bugs or clean swimming pools.
Judge David Hurd of the U.S. District Court for Northern New York called the ads “misleading” and ordered Chobani to halt the ads.

Chobani’s new ad campaign calls out low-calorie yogurts made by Yoplait and Dannon for their artificial ingredients, and a legal battle is ensuing.
It’s the first marketing push for the yogurt, which was launched in 2014.