Comic Relief

Comic Relief: Capitalising on the Useful Poor

Comic relief has become an industry, its own self-justifying premise.  In January this year, BBC2 hosted its Great Comic Relief Bake Off.  It had four million viewers, meaning that 16.3 percent of the audience was nabbed between 8pm and 9pm on one specific viewing day.  The object of this bakeoff – raising funds for the indigent and needy – were the spectres of the moment.