With a focus on the misleading and manipulative language of the military, I discuss the first form of doublespeak: the euphemism.Defining attributes of doublespeak:-misleads-distorts reality-pretends to communicate-avoids or shifts responsibility-makes the negative appear positive-creates a false verbal map of the world-limits, conceals, corrupts, and prevents thought-makes the unpleasant appear attractive or tolerable-creates incongruity between reality and what is said or not said(William Lutz, Doublespeak)Look Closer:The Doublespeak Dictionary by Leslie Starr O’Harahttp://www.thedoublespeakdictionary.com/Doublespeak: From Revenue Enhancement to Terminal Living : How Government, Business, Advertisers, and Others Use Language to Deceive You, by William Lutzhttp://www.goodreads.com/book/show/2151216.DoublespeakGovernment by Euphemism, by Sheldon Richmanhttp://www.fff.org/comment/com0407a.aspRendition: a dangerous euphemismhttp://www.theage.com.au/news/Editorial/Rendition-a-dangerous-euphemism…Propaganda, American-style by Noam Chomskyhttp://www.zpub.com/un/chomsky.html
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