brands

Digital startup aims to lead a revolution in retail transparency

Jessi Baker, founder of blockchain technology platform Provenance, envisions a future where all physical products have digital histories, allowing people to trace and verify products’ origins, attributes and ownership. Is it time for a new dawn of transparency in retail?
The post Digital startup aims to lead a revolution in retail transparency appeared first on Positive News.

9 ‘Healthy’ Brands Owned By Coca-Cola You Might Be Buying

Did you know that many ‘smaller’ and even ‘health-conscious’ food brands are actually owned by mega-conglomerates like Coca-Cola? Not only are these huge companies trying to get a piece of the health-market with ‘healthy’ brands, but they are doing so while striking down our right to know what’s in our food via GMO labeling.