UK’s ‘Nudge Unit’ Manipulates People Toward ‘Net Zero Society’

In an earlier report, the "nudge unit" recommended that banks track carbon footprint of financial transactions and social interactions to reward "sustainable behaviors". The nudge theory was created by Technocrat economists Richard Thaler and Cass Sunstein in their book, 2008 as a new tool of social engineering.  The theory has been applied to COVID-19, medical care, climate change, etc.