Hattip Corbett Report World Health Organization Hired PR Firm To Identify Celebrity ‘Influencers’ To Amplify Virus Messaging- Hill and Knowlton- That name should ring a bell?!
The contract earmarked $30,000 for “influencer identification,” $65,000 for “message testing,” and $40,000 for a “campaign plan framework.”Hill and Knowlton, which registered under the Foreign Agents Registration Act, proposed identifying three tiers of influencers: celebrities with large social media followings, individuals with smaller but more engaged followings, and “hidden heroes,” those users with slight followings but who “nevertheless shape and guide conversations.”
"Hidden Heroes" Hmmmmmm.... MoA? I wonder? From earlier:
Julie Payette: Canada's Toxic Governor General
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