I'm not a Facebook fan. I have a page and 99% of it is me posting links to my DWT writing there. Maybe I'd enrich my life if I used Facebook for more than that... but I doubt it. It never ceases to amaze me when I read that Facebook plays an out-sized role in elections. Blue America stopped advertising on Facebook entirely 2 years ago. Everything I hear about Facebook sounds absolutely awful, the most recent being that they're decided it's OK for politicians to buy purposefully deceptive ads that wouldn't be permitted by non-politicians. How is that even possible? Well, Judd Legum explained how in his popular newsletter, Popular Information this week. He zoomed in on Facebook's DC office in an essay entitled The Republican political operatives who call the shots at Facebook. His proof? He wrote that In recent months, Facebook has repeatedly taken actions that benefit Republicans and the right-wing. For example:
• Facebook altered the language of its advertising policy to allow political candidates to lie in Facebook ads. The decision benefits Trump, who is spending millions on ads featuring claims that have been debunked by Facebook's third-party fact-checkers.• Facebook recruited the Daily Caller, a far-right site founded by Fox News host Tucker Carlson, to become an official fact-checker for Facebook. The decision was made even though the Daily Caller has a history of inaccurate reporting targeting Democrats. No liberal publication was added to Facebook's fact-checking program.• Facebook hired former Republican Senator Jon Kyl to produce a report on whether Facebook is biased against conservatives. Facebook did not make any effort to study whether the platform had any bias against liberals.• Facebook CEO Mark Zuckerberg invited right-wing pundits to his home to discuss "partnerships" and "free speech." Invitees included Tucker Carlson, who recently said that immigrants were making America "dirtier," and Brent Bozell, who said President Obama looked like a "skinny ghetto crackhead." Zuckerberg does not appear to have met with any liberal pundits.Why is this happening? Popular Information spoke with three former Facebook employees to find out. All of them pointed to the leadership in Facebook's powerful DC office."Everyone in power is a Republican," one former Facebook employee based in the DC office told Popular Information. The person requested anonymity because they are still employed in the tech industry.Indeed, the three top leaders of Facebook's DC office all have extensive backgrounds in Republican politics: Vice President for Global Public Policy Joel Kaplan; Vice President for U.S. Public Policy Kevin Martin; and Public Policy Director for Global Elections Katie Harbath."Decisions are made to benefit Republicans because they are paranoid about their reputation among conservative Republicans, particularly Trump," the former Facebook employee said. The other former Facebook employees did not agree to be quoted.Facebook declined to respond to a detailed set of questions about the operation of Facebook's DC office. "We’re not going to have a comment to share," a Facebook spokesman told Popular Information.The most powerful man in Facebook's DC office is Joel Kaplan, who is in charge of the company's public policy globally. Kaplan, who was hired by Facebook in 2011, was deputy White House chief of staff during the George W. Bush administration.Kaplan landed in the spotlight after serious allegations of sexual harassment emerged against Supreme Court nominee Brett Kavanaugh. In a show of support, Kaplan sat behind Kavanaugh during the Senate hearing about the allegations, angering many Facebook employees."Our leadership team recognizes that they’ve made mistakes handling the events of the last week and we’re grateful for all the feedback from our employees," Facebook said in response to the controversy, seemingly acknowledging it was a mistake for Kaplan to attend the hearing. But after Kavanaugh was confirmed to the Supreme Court, Kaplan threw him a party.Today, Kaplan serves as an advocate for right-wing sites on Facebook. "Any time there was an issue with Breitbart or Daily Caller, Joel made the decision, and he always acted to protect them," the former Facebook employee told Popular Information.The Wall Street Journal reported that Kaplan "pushed to partner with right-wing news site the Daily Caller’s fact-checking division" after conservatives complained that other fact-checkers, like the Associated Press, had a liberal bias. Kaplan overruled other executives in the DC office who noted that the Daily Caller frequently published misinformation. Kaplan also pushed to maintain Breitbart's "whitelist" status on Facebook, which allowed the publication to evade Facebook's rules on hate speech.Katie Harbath, who is in charge of Facebook's election policy, broke the news to the Biden campaign that it would allow the Trump campaign ad to run an ad featuring a claim that had been debunked by Facebook's own fact-checkers. "Our approach is grounded in Facebook’s fundamental belief in free expression, respect for the democratic process, and the belief that, in mature democracies with a free press, political speech is already arguably the most scrutinized speech there is," Harbath wrote in a letter.Harbath was defending Facebook's policy to allow politicians to lie in ads, which was first reported in Popular Information. The decision benefits the Trump campaign, which is spending millions on Facebook ads that include obvious falsehoods.She is also a longtime Republican political operative. Before joining Facebook in 2011, Harbath was the chief digital strategist for the Republican National Committee. She was also the digital director for Rudy Giuliani's 2008 presidential campaign. Her work in Republican politics dates back until at least 2003.Harbath didn't give up her involvement in Republican Party politics after joining Facebook. In 2014, she was an official delegate to the Virginia Republican Convention, where she supported the nomination of her former boss, Ed Gillespie, for Senate.In her role at Facebook, she also assisted the Gillespie campaign on Facebook strategy, according to sources familiar with her work. When Gillespie lost by less than one point-- a much closer margin than expected-- she touted an article which highlighted Gillespie's innovative Facebook tactics.Gillespie was able to dominate Warner on Facebook. "Between Sept. 1 and Nov. 4, Gillespie's Facebook page had 217,742 total interactions-- likes, comments and shares-- while Warner's site had only 34,742," USA Today reported.By 2017, after Trump was elected, Facebook's priorities had shifted away from establishment Republicans like Gillespie. In that year, Gillespie ran in the Republican primary for Governor against Corey Stewart, a brash neo-Confederate candidate who sought to emulate Trump's style. A group aligned with Stewart paid to promote a Facebook post with a fake headline: "Gillespie: I'm OK with Charlottesville Taking Down the General Lee Monument."Gillespie actually opposed removing the General Lee Monument. In February, Facebook refused a request from the Gillespie campaign to take down the post. A month later, in response to a question from the Associated Press, Facebook removed the post saying it violated its policies. But the damage was done.The incident was a harbinger of Facebook's current approach, which prioritizes the ability of Trump-style politicians to purchase ads with falsehoods over stemming the tide of political misinformation.Facebook's DC office ensures that the company's content policies meet the approval of Republicans in Congress. A major player in that effort is the company's Vice President for U.S. Public Policy, Kevin Martin."When content decisions are made to please Republican lawmakers, Kevin [Martin] and Joel [Kaplan] will be a part of that process," the former Facebook employee told Popular Information.Martin, who is close friends with Kaplan, was appointed to the Federal Communications Commission (FCC) by President George W. Bush in 2001. He was appointed to be the FCC chairman in 2005.His tenure at the FCC is memorialized in a 110-page report produced by the House Energy and Commerce Committee entitled "Deception and Distrust: The Federal Communication Commission under Chairman Kevin J. Martin." The report found that Martin "manipulated and withheld information from the other FCC commissioners and from Congress, neglected his statutory responsibilities to produce certain information to Congress, and ignored evidence that certain national communications programs were being grossly mismanaged." According to the report, Martin's "heavy-handed, opaque, and non-collegial management style...created distrust, suspicion, and turmoil."But Facebook was able to overlook Martin's weaknesses because of his deep commitment to deregulation of the communications industry. Zuckerberg recently described Elizabeth Warren's proposals to enforce antitrust regulations against Facebook as an "existential" threat to the company.Zuckerberg's comments provide the best explanation for the company's strategy in Washington. The priority is to fend off regulation of the company. Republican lawmakers, who are skeptical of most regulation, are seen as the company's best allies. So Facebook has assembled a team to keep Republican lawmakers happy, which means keeping Trump happy. The rest of the world is dealing with the consequences.
I asked Judd if he thinks, from what his research has taught him about them, if the Facebook Republicans would actually try to swing the 2020 elections through Facebook. He responded that he thinks "several of the decisions they’ve made will benefit Trump." And so it begins once again.