The AQ franchise get's a rebrand because it is 'diffuse'

 Diffuse, conveniently means- lacking conciseness- Which tells us that this new 'diffuse' AQ will be what ever it is needed to beThe product will remain the same. Saw some articles promoting the meme over the past couple days. Something has got to be up!Who Are You Calling “al-Qaida”?

The label “obscures a much more complicated reality than the one conjured by the brand name ‘Al Qaeda.’

Brand name Al Qaeda?- I thought I was the only one using the lingo of sales. So dam accurate.Then another one! With al-Qaeda, what’s in a name?Usually, a 'name' means a great deal. It carries an entire brand. Thinking about- Starbucks. McDonalds. The designer stuff-  Chanel.  Prada. Entertainers- Madonna. Cher.So suddenly al-Qaeda the brand  that has launched endless imperial wars, invasion and slaughter on a massive scale needs a rebrand

 "It appears primarily to be a case of label proliferation"

Label proliferation? Seriously?

 “Everybody’s gotten all confused about what al-Qaeda is and isn’t,” AEI’s Frederick Kagan tells me.

Really? Has everyone gotten all confused? Or is the problem really that what al-Qaeda really is has become all to clear and a rebrand is needed to help muddy the waters all over again?

 But the September report by Kagan’s Critical Threats Project argued that “Al Qaeda affiliates have evolved and now threaten the United States as much as (if not more than) the core group.”

 From Fallujah to Maghreb, a new, diffuse Al-QaedaGunmen hold their weapons as they patrol Fallujah, 65 kilometers (40 miles) west of Baghdad, Iraq.This article hits every buzz word, psyop, meme going- They are all there. I will highlight some of them... Probably missing others

 More than two years after the death of Osama bin Laden, the turbulent aftermath of the “Arab Spring” has helped his group – or more accurately, its offshoots and successors – gain ground.Two weeks ago, fighters from Al-Qaeda affiliate the Islamic State in Iraq and Greater Syria (ISIS) took over much of the central Iraqi city of Fallujah, reversing their defeat at the hands of U.S. forces and local tribal allies almost a decade ago.
Western officials fear associated groups will carve out havens in Libya, Syria, West Africa and perhaps Afghanistan once NATO troops withdraw.

But the new generation is very different to the tight-knit group that planned the Sept. 11, 2001, attacks, security experts and officials say.

Groups such as ISIS, Somalia’s Al-Shabab or Al-Qaeda in the Islamic Maghreb have primarily local aims and are much less concerned with the Western “far enemy.”

In a video posted on YouTube on Dec. 17 which Western intelligence agencies have been studying, a man in a balaclava snaps rounds into a Glock handgun magazine and, in a pronounced English Midlands accent, calls on British Muslims to join him in Syria, “the land of Jihad.”

But the unidentified man does not mention attacking the West once. Instead, his ire is directed at the forces of Syrian President Bashar Assad and the Western-backed Free Syrian Army.

Heightened strains over the Syria war between Shiite Iran and Sunni power Saudi Arabia, who back opposite sides in the conflict, are contributing to sectarian tensions around the region and encouraging Gulf Arab sympathizers to increase funding of aggressively Sunni Al-Qaeda affiliates.

But there is little sign of a common purpose.

Little sign of common purpose? Really?

“There are probably more people fighting now under the Al-Qaeda banner than ever before,” says Richard Barrett, head of the United Nations Al-Qaeda and Taliban monitoring team until last year and now at the Soufan Group consultancy. “But that doesn’t mean they are necessarily fighting for the same thing or even on the same side.”

The Soufan group? I will have to look into that consultancy.

Even as it raised its flag in Fallujah this month, ISIS was being evicted from its headquarters in Syria’s second city of Aleppo by Islamist groups including the Nusra Front, a rival Al-Qaeda affiliate.

Letters captured from bin Laden’s compound in 2011 show him struggling to control Al-Qaeda’s affiliates and worrying that Al-Qaeda in Iraq – now ISIS – was killing too many civilians and alienating Muslim opinion.

His successor, Ayman al-Zawahri, opened Al-Qaeda further to include groups such as Al-Shabab and now faces similar problems. In a letter last year, he called for ISIS to leave Syria to the Nusra Front, a request it ignored.

“Most of those now claiming to be Al-Qaeda would never have even been allowed into the [pre-Sept. 11] movement,” said Nelly Lahoud, a senior researcher at the U.S. Military Academy Combating Terrorism Center who examined bin Laden’s documents.Still, Western spy chiefs have worries. Officials say hundreds of British and other European Muslims – as well as a smaller number of Americans – are fighting in Syria alone and will have to be monitored on their return.

“We are having to deal with Al-Qaeda emerging and multiplying in a whole new range of countries,” John Sawers, head of Britain’s Secret Intelligence Service [MI6], told a parliamentary panel in November. “There is no doubt at all that the threat is rising.”The greatest Islamist militant risk to targets in the West, most officials and experts say, now comes from small-scale attacks with guns, bombs or knives along the lines of last year’s April 15 Boston bombing and May 22 killing of a British soldier in Woolwich, London.

Britain’s MI5 says well over half of the 34 plots it foiled between the July 7, 2005 London bombings and the Woolwich attack involved those already in the country.

In most cases, however, there was also some tangential (Only superficially relevant) link to a foreign jihadist group.

Michael Adebolajo, one of two British Nigerian men who killed soldier Lee Rigby, had been arrested in Kenya in 2010 on suspicion of traveling to train with Al-Shabab militants in Somalia.
In its links to “AQ Central” and enthusiasm for attacking the West, Al-Qaeda in the Arabian Peninsula is seen as perhaps the closest to the old Al-Qaeda model – although much of its focus remains on its local fights in Yemen and Saudi Arabia.

AQAP in particular has put considerable energy into reaching out through websites and forums.Boston bomber Dzhokhar Tsarnaev told investigators he learned to build the pressure cooker devices that killed three and injured 264 from an AQAP online magazine. Even within intelligence circles, there is growing disagreement over the nature of the threat.“Everyone is asking themselves the same question: Is it still meaningful to talk about Al-Qaeda as a single organization and if not, what are we dealing with?” says Nigel Inkster, former MI6 deputy chief and now head of transnational threats at the International Institute for Strategic Studies.

U.S. logistic support and intelligence – sometimes including drone strikes – has proved relatively effective in pushing back AQAP in Yemen and Al-Shabab in Somalia. In Mali, Washington worked with French and regional forces to force AQIM out of swathes of the country.Denying such groups territory, however, only goes so far. U.S. officials believe AQIM’s numbers remain largely undiminished.There is also increasing opposition to such U.S.-led action. Syria’s Assad seems unlikely to allow drones to operate in his country, while both Pakistan and Libya appear increasingly opposed to unilateral U.S. action.Nor are Washington and Baghdad likely to dramatically step up military cooperation, although drones have been sent.Some suggest the Al-Qaeda label may be distracting foreign powers from the reality of what are often local conflicts.What happened in Fallujah, they say, was as much about frustration among local Sunni tribes with the majority Shiite government.

Others, however, fear complacency. “Many want to trumpet the demise of core Al-Qaeda and take solace in the belief ... that what we are seeing in Africa and the Levant is not part of some grand strategy,” says Georgetown professor and sometime U.S. official Bruce Hoffman, one of Washington’s leading experts on the group.“Wishful thinking.”

Strangely enough AQ has the same goals as Israel and the US. To expand their influence into the Levant and Africa. How oddly convenient............