On Tuesday morning I asked on Twitter, How is it possible for the media to cover prescription drug non-action without mentioning that the chair of Energy & Commerce, Frank Pallone, has taken more in legalistic bribes from the Medical-Industrial Complex than anyone in history ($6,288,967). I like the response I got from Semi Gruntled, basically a link to a year old piece in AdWeek, Here Are the Biggest Advertisers on Fox News, CNN and MSNBC. Short version: the Industrial-Medical Complex.
According to Alphonso, a research firm that tracks TV audience to help brands better target their customers, there is very little crossover among cable news advertisers–much like there is little crossover among cable news audiences. There is a commonality, however, on the sectors that advertise.“While most would think brands regard CNN, MSNBC, and Fox News audiences differently, it is clear that all three attract consumers that are looking for improvements, and pharma and wellness marketers are buying ad space across all three,” Alphonso’s svp of research T.S. Kelly told TVNewser.Among the brands that are Top 10 advertisers on more than one network: Nutrisystem and GEICO spend on both Fox News and CNN; Smile Direct Club spend on both CNN and MSNBC; Sleep Number spends on both Fox News and MSNBC; Otezla is a big spender on all three.“On the other side of the coin, month after month we see patterns surface where some marketers make very selective choices, emphasizing one cable news outlet or show over others,” said Kelly, adding, “auto brands particularly seem to set their sights on a specific fan base.”Top 10 Brands on Fox News (Feb. 2018)Nutrisystem $1.90MOtezla $1.04MJenny Craig $806KSleep Number $655KIndeed $587KSouth Beach Diet $574KSmile Direct Club $563KLiberty Mutual $488KGEICO $469KInogen $450KTop 10 Brands on CNN (Feb. 2018)
Otezla $1.07MT-Mobile $938KGEICO $917KProgressive $712KHumira $690KNutrisystem $567KBMW $511KNordVPN $497KAT+T $455KGoodRx $444KTop 10 Brands on MSNBC (Q1 through Feb. 24)
Smile Direct Club $640KJeep $540KProactiv $379KOtezla $318KOffice Depot $288KCadillac $287KTrivago $269KSleep Number $263KHumira $261KOmaha Steaks $244KHere are the Top 10 Brands on the top shows for each network, based on the number of EQ units in the month of February:Top 10 Brands on Hannity / Fox News
Nutrisystem 36Otezla 22Clear Choice 19Coventry Direct 16Sandals Resorts 14LifeLock 13Society of HRM 13Inogen 11Atlantis Paradise Island 10Toujeo 10Top 10 Brands on Rachel Maddow / MSNBC
Smile Direct Club 30BRILINTA 22Wayfair 14Vistaprint 13Otezla 12Sleep Number 10Zenni Optimcal 8Olay 8AT&T 8GrubHub 8Top 10 Brands on Anderson Cooper 360 / CNN
T-Mobile 28Otezla 24Wayfair 22GEICO 18BMW 18Ancestry 13Atlantis Paradise Island 12Verizon 12ClearChoice 11AT+T 11