What If You Have to Choose Between Your Integrity and Your Fan Base?

Many of my friends are going through the same problem. They have built up a certain following on social media. Could be YouTube, Facebook, or Instagram. Their fans expect a certain line, a tone, an approach, the voice of a cause they favor. Then one day, the message changes because time and circumstances change. Their friends denounce them and unfollow. Panic ensues, followed by real depression.