SmartLabel

In a publicity blitz against GMO labeling, Big Food is using a six-figure campaign to run ads in prime time on network and cable TV in and around the nation’s capital. This is part of a last ditch effort for the biotech industry and Big Food to keep states from writing their own mandatory GMO-labeling laws.
The effort is likely due to the fast approaching date for Vermont’s mandatory labeling law to go into effect, July 1st. Opponents of on-package labeling are running out of time.

Imagine strolling down your grocery store’s aisles, and you pick up a food that has been packaged with some deceptive labeling that says it is ‘all natural’ or ‘made with wholesome ingredients.’ You want to purchase only healthy, non-GMO food, along with countless others. But the labeling is unclear. This is exactly what the Grocery Manufacturer’s Association (GMA) wants consumers to feel – lost.