Sam Biddle

Brands Are Diametrically Opposed To Our Interests As Humans

An old friend who works as a senior manager at an advertising company specializing in social media marketing has been talking with me about how ad agencies are not eager for their clients to find out that only a tiny fraction of people who "like" a brand or follow it on Facebook, Twitter, Instagram, etc. ever actually interact with the brand. Social media has opened up a whole world of potential ad revenues, but a lot of the tactics are not supported by data.