The Masses as Goats and Dogs
The citizens whose lives are split between business and private life, their private life between ostentation and intimacy, their intimacy between the sullen community of marriage and the bitter solace of being entirely alone, at odds with themselves and with everyone, are virtually already Nazis who are at once enthusiastic and fed up or the city dwellers of today who can imagine friendship only as a social contract between the inwardly connected.
— The Dialectic of Enlightenment, Max Horkheimer and Theodor Adorno (1944).