90% Of Big Pharma Spent More On Marketing Than Research In 2013 Alone
Surely Big Pharma corporations are spending their cash on research ‘for the cure’ and finding ways to implement life-saving ingredients into their next formula, right? As it turns out, 9 out of 10 Big Pharma companies actually spent more on their sales and marketing than their research and development.
In the infographic below, checkout the 2013 spending habits of the top 10 Big Pharma corporations: