Nestle can No Longer Claim Nesquik is “a Great Start to the Day” in the U.K.
The United Kingdom isn’t messin’ around when it comes to false advertising and food company claims. Earlier this month, the iconic Nesquik bunny took a kick to the cottontail when the U.K.’s Advertising Standards Agency forced Nestle, the product’s maker, to remove its claim that the beverage is “a great start to the day.”
The agency upheld a claim by the Children’s Food Campaign that claimed the tagline encouraged poor nutritional habits in children.
