Two Diseases Big Pharma Hopes You Get in 2014
Most of us have our guard up when it comes to direct-to-consumer drug advertising. We know the butterflies, sunsets and puppies in the TV ads are designed to distract us from words like “blood clot”, “heart attack”, “stroke”, “seizure”, “life-threatening allergic reaction” and “death.” We are aware that more than half the ads tells us why we don’t want to ask our doctor about the new wonder drug.
Unbranded advertising, however, is much more insidious. Instead of selling a drug, it sells the disease driving the drug sales and sometimes doesn’t mention the drug at all.
