marketing

How do you sell fast food to a nation? Apparently by creating a massive lie. In 1971, the man behind Japan’s McDonald’s franchise proclaimed that by eating McDonald’s, Japanese citizens could ‘grow taller, turn their skin white, and their hair blonde’ by eating McDonald’s burgers and fries for the rest of their lives.
It sounds absolutely insane — because it is. And, unfortunately, this is not satire.

Where do fast food chains shovel their billions when it comes to national and international marketing campaigns? Directly towards luring in the groups of children that are not only statistically the most likely to be obese, but a new report reveals that these mega chains like Popeye’s and Papa John’s are specifically targeting “low-income communities and neighborhoods of color.”