Cellcom

Football game or tear gas and bullets? Palestinians put racist ad to test

By Haitham Sabbah • Jul 23, 2009

The row over a racist advert of Cellcom – an Israeli mobile phone operator, which shows Israel Occupation Forces soldiers playing football with Palestinians on both sides of the Apartheid Wall, continues.
In the Cellcom advert, IOF soldiers on patrol along the Wall stop their army jeep when it is hit by a soccer ball from the Palestinian side of the Wall. A game ensues, back and forth with the unseen Palestinians after a soldier dials up “reinforcements,” including two smiling women in uniform, to come and play.