Brave New World

Systems Engineering the Human from Birth through Death

The systems engineering discipline is at once an exceptional holistic and precision tool for conceptualizing, designing, fielding, maintaining, upgrading and recycling systems as diverse as handheld mobile communications devices, the Internet/WWW, urban transportation systems, and US military weapons systems like an aircraft carrier.

The Shaping of American Character

Have you ever thought that who you are as a person is determined in part by the government you live under? Political philosophers have been considering such a possibility going all the way back to the early Greeks. Government shapes us either by engaging and empowering us through participation or by assuming all power unto itself and leaving us to go our separate ways alone and isolated.

Orwell Updated-- In An Infiniti Q50 TV Ad?

Or maybe it was Aldous Huxley's 1931 dystopian novel, Brave New World that the creators of Infinity's new television ad for the Q50 ("Factory of Life") based the new ad on. The blue chip advertising company, TBWA\CHIAT\DAY (part of the edgy and "disruptive" Omnicom marketing group) was also responsible for Apple's classic "1984" campaign for the newly introduced Macintosh (below) thirty years ago!