ANZAC

Branding War: Anzac Vulgarity and the Cult of Austerity

“I found the Woolworths campaign to be vulgar, but to be honest I didn’t find it more distasteful and vulgar than a lot of other things which are going on in terms of commercialisation of Anzac and the use of the Anzac brand.”  These are the chosen words of former policy advisor to Australia’s Department of Prime Minister and Cabinet Carolyn  Holbrook on ABC’s 7.30 program.