The Far-Right Effort to Win Hearts and Minds Across the Atlantic
When Marine Le Pen took the reins of her father’s French far-right National Front party, she launched a well-crafted communication strategy to de-demonize the party’s image.
She distanced herself from unsavory associations and condemned the party’s more overtly racist and anti-Semitic elements. She also co-opted some of the lexicon of the left to appeal to the working class, and hijacked liberal values such as “secularism” or “equality” to attack Islam.