all-natural

Sparkling water containing “all natural” flavors is all the rage these days, but one manufacturer is being sued over allegations that its natural ingredients are anything but natural.
Filed against the parent company of LaCroix sparkling water, the lawsuit alleges that the beverages contain artificial ingredients, including one found in cockroach insecticide.
The suit was filed on behalf of customer Lenora Rice and claims that testing revealed the artificial ingredients.
The lawsuit states:

Thousands of comments have been filed with the Food and Drug Administration (FDA) since November 12, 2015 for its ‘open comment’ period on the ‘natural’ foods label.

In a recent ruling, the Supreme Court of California has made it clear that consumers have a right to file lawsuits if a company claims their products are organic, but do so falsely. The decision overturned a lower courts’ ruling that consumers could not file lawsuits of this nature based on federal law which “supersede a state’s legislation.”

Last week, the U.S. Food and Drug Administration (FDA) opened a 90-day comment period for the public to share its thoughts concerning how the word “natural” should be defined on food labels.
To keep up with consumer demands for organic, GMO products, food companies have been slapping terms like “natural,” “all natural,” “simply made,” and “made with natural ingredients” on their goods, but there aren’t any formal rules or regulations that determine what they mean.