Bad Batch takes a realistic approach to the opioid problem by meeting those suffering on their level, rather than setting far-fetched expectations. The creators are not naive enough to assume that people are going to quit the substance overnight by simply signing up for the app. But instead of viewing those struggling with addiction as aimless “junkies” with little regard for their own self-preservation, the creators now understand that these users are not all armed with a deathwish. And their overall goal is to help educate users so that they can live to fight another day.
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