The Coronavirus Is Not the Plague: The Plague Is US
Two categories of propaganda must be distinguished. The first strives to create a permanent disposition in its objects and constantly needs to be reinforced. Its goal is to make the masses ‘available,’ by working spells upon them and exercising a kind of fascination. The second category involves the creation of a sort of temporary impulsiveness in its objects. It operates by simple pressure and is often contradictory (since contradictory mass movements are sometimes necessary).
– Jacques Ellul, The Technological Society, October 12, 1967