The spectacle is the nightmare of imprisoned modern society which ultimately expresses nothing more than its desire to sleep. The spectacle is the guardian of sleep.
— Guy Debord, The Society of the Spectacle
The Associated Press called it, “The Budweiser Ad That Made You Cry During The Super Bowl.” There was Lieutenant Chuck Nadd returning home from Afghanistan only to be thrown a surprise “welcome home” parade by the good people at Budweiser. He and his wife even traveled through the celebration pulled by Clydesdales “aboard the famously-red Budweiser beer wagon.”
