Napa

Sonoma County, California — Activists objecting to the over-growth of the wine/hospitality industry in rural areas of four Northern California counties have met monthly for half a year. At their August 15 meeting in Healdsburg, Sonoma County, one of the wine industry’s epicenters, they agreed to name themselves Wine and Water Watch (WWW).
They ratified the following mission statement:

We challenge the over-development of the wine tourism industry and promote ethical land and water use. We advocate agricultural practices that are ecologically regenerative.

In the heart of what corporate wine industry lobbyists have re-branded “Wine Country,” activists from four North Coast California counties gathered in early May for their third monthly meeting. They created a regional network of groups from Sonoma, Napa, Lake, and Mendocino counties.

Rural folk from four Northern California counties came in mid-April to a magical juncture where the life-giving Russian River empties into the majestic Pacific Ocean. Though the small, unincorporated village of Jenner is a popular recreational destination, pleasure was not the intention.
Our mission was to preserve agrarian lifestyles and environments from further colonization by industrial wineries. Large corporate wineries–owned mainly by outside investors–were the main target.