Gender Progress Ends Where Pinkification Starts
Boys and girls inhabit two separate worlds whose boundaries are created by the relentless onslaught of commercialism. The toy industry didn’t create gender segregation, but it certainly perpetuates and reinforces it by planting a link between gender and career choice in the minds of young children. The messages sent to toddlers through colours, wording and images remain the same across the board: while girls are encouraged to focus on their appearance and partake in nurturing activities, boys are veered towards more active pursuits.
