Adidas Sold One Million Shoes Made from Ocean Plastic in 2017
German sportswear giant Adidas helped keep plastic out of the mouths of fish and off the world’s beaches in 2017 by selling 1 million shoes made from ocean plastic. [1]
Last year, Adidas teamed up with environmental initiative Parley for the Oceans to create its UltraBoost shoe, made from plastic found in the ocean, and introduced 3 new versions of the footwear.
At the time, Adidas said its goal was to create a million pairs of UltraBoost shoes.
Adidas CEO Kasper Rorsted said:
“We last year sold 1 million shoes made out of ocean plastic.”