This Super Bowl ad about Mexican immigrants was deemed too controversial
84 Lumber’s carefully crafted Super Bowl ad – at $5 million per 30 seconds – follows a young Mexican girl and her mother who are trying to crossover into America illegally — traveling in the back of a flatbed truck with other Mexicans and a pig, in a boxcar train, and by foot. Along the way, the girl collects little scraps of fabric and plastic and even asks fellow compatriots for some water.
