Like many recent political movements, March for Our Lives was marked with grandstanding, emotional appeals and the moral outrage that have come to define modern political protests. The mainstream media promises, however, that “this time, it’s different,” and this march for gun control (let’s be honest about its intentions) will change America and eventually end the gun debate.
Social psychology, on the other hand, tells us that movements like March for Our Lives are unlikely to change anything. This is because, despite their bold rhetoric, these movements operate entirely on what is called a high construal level, or being defined by features which all but guarantee that no matter how much outrage there may be, no concrete, workable solution will emerge.
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