Outdoor sportswear purveyor Patagonia, Inc., perhaps most visibly among the dissidents, launched a campaign to challenge the president’s decision on both legal and moral grounds under the banner: The President Stole Your Land. Whether it is an advertising stunt or a good-faith ode to the company’s values, Patagonia’s effort has heightened public awareness of a topic hitherto unfamiliar to most people: federal lands policy.
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