The media do not merely generate the political weather. They play a large part in creating the climate in which information is received and understood. A notion such as ‘electability’, to take the example at hand, is unthinkable without the media, which, in their every representation of a political leader, ask (and supply the authorities to help us decide) not only who is and is not electable, but what should be the criteria by which electability is judged.
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