Cambridge Analytica are a big data marketing firm who, according to numerous media commentators, were the critical factor in the election of Donald Trump. They are the subject of many officially-endorsed, fully-mainstreamed conspiracy theories proposed by different segments of the political-media spectrum. This week we take a critical look at these theories and ask whether those who believe in them are confusing technological sophistication with real-world effectiveness. We also examine an alternative conspiracy theory about the company and their associations. (Read more...)
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