Brick by Brick: How Lego Became the Largest Toy Company in a Digital Era

The fact that a product as simple as the Lego Brick has managed to stay relevant in an increasingly digital world is truly spectacular. But this success did not come without its fair share of struggles. In fact, at several points over the last two decades, Lego has found itself facing financial ruin. But in spite of its struggles, the Lego Group has managed to become the largest toy company in the entire world.