Who speaks on behalf of young people about climate? Greta Thunberg does. She is the embodiment of the concept that what matters in communication is not the message but the messenger. Only a believable messenger can pass a believable message. And she is believable: she has a direct stake on the issue, it is HER future she is defending, just[Read More...]
The post Winning the War of Climate Communication. Is Greta Thunberg the Memetic Weapon we Needed? appeared first on Countercurrents.
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