As James Surowiecki explains: "The evolution of capitalism has been in the direction of more trust and transparency, and less self-serving behavior...
That evolution, of course, has not taken place because capitalists are naturally good people. Instead, it's taken place because the benefits of trust—that is, of being trusting and of being trustworthy—are potentially immense and because a successful market system teaches people to recognize those benefits. (...)
Trust had been the product only of a personal relationship—I trust this guy because I know him—rather than a more general assumption upon which you could do business. The real triumph of capitalism in the 19th and 20th centuries was that trust was woven into the basic fabric of everyday business. Buying and selling were no longer about a personal connection. It was now about the virtue of mutual exchange."
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