Israel Launches i24 News, Shows “Modern” Face

By Doha Shams | Al-Akhbar | August 3, 2013

On July 17, a new Israeli news channel, dubbed i24 News and inspired by France24, began broadcasting from the city of Jaffa in occupied Palestine, where it is based. The channel was launched with the aim of showing the “true image” of Israel, especially in Europe, where public perceptions of the Jewish state have become drastically unfavorable.
Before anyone, in Lebanon or beyond, claims that Israel has launched a neutral news channel, we want to underscore the fact that the purpose of the channel is the opposite of “showing the true face of Israel,” as i24’s management has claimed.
i24 News began nearly two years ago, when the company established Guysen TV, a French-language Israeli channel. i24 hired Frank Melloul, a French-Israeli of Moroccan origin, as the channel’s CEO. Melloul previously served at the French foreign ministry, and later as a media adviser, then as director of strategy at Audiovisuel Extérieur de la France (AEF), before being appointed as head of international development at France24.
The French character of the new Israeli channel, which also broadcasts in English and Arabic (for a few hours only for the time being), does not stop here. Patrick Drahi, i24 News’ biggest shareholder, is a French-Israeli businessman. Drahi is also the controlling shareholder of the Israeli HOT Cable TV Company and HOT mobile, a major mobile network operator in the Jewish state.
For several years now, Israel’s racist and criminal side has been exposed to the European public, despite the European governments’ intricate ties with Israel.
i24 ostensibly belongs to the private sector, with its chief executives denying any financial ties with the state of Israel. Israeli media coverage of i24 has quoted sources at the channel as saying the channel will help Israel show the world that it is “vibrant” and “modern.”
After a year and half of preparations, the channel continues to encounter problems finding correspondents in the Arab countries – despite having “Jewish, Muslim, Christian and Druze journalists” in its crew of 170 Israeli reporters, according to the CEO Melloul. In October 2012, direct negotiations with foreign correspondents in Lebanon failed, prompting the channel to hire GRNlive, a London-based group, to secure reporters in the region, without disclosing the channel’s name or identity.
GRNlive produces and supplies reports, redistributing them to other TV channels, and also provides “correspondent on air within minutes,” according to the company’s official website. Still, foreign correspondents in Lebanon could not be fooled. One such correspondent we spoke to said, “A woman in London who is originally from Iraq negotiated with me to make a live report from Beirut. I asked her who the report was for, and she had no choice but to disclose the real identity of the end buyer.”
The journalist had been contacted by GRNlive a few days ago when the European Union designated Hezbollah’s military wing as a terrorist organization. He went on to say, “Naturally, I was upset because she would not tell me who the client was, but I refused and told her that I was based in Lebanon, and was not interested in anything that could jeopardize my career here.”
We also heard similar stories from two other foreign correspondents, including one who is French. It seems that the Israeli TV channel is desperate to get reports from here, albeit its attempts have all failed so far.
Meanwhile, one quick look at the channel’s website reveals its true intent to mislead public opinion. For instance, in an article about Mohammed al-Dura, the Palestinian child who was killed by the Israeli army while in the arms of his civilian father, in front of a French TV camera, the author – unsurprisingly – ends up dismissing the incident, and misleading the uninformed readers and viewers.
When it comes to coverage of Lebanon, all we could find is a French editorial about singer-turned-radical Islamist Fadl Shaker. As to why the channel’s website chose Shaker, I found the answer in the third paragraph, which described Shaker as a staunch supporter of Palestinian rights, before turning to jihad under the wing of Salafi cleric Sheikh Ahmad al-Assir, killing 17 soldiers in the Lebanese army.
In other words, the banal article sought to link one’s support of Palestine with one’s metamorphosis into a jihadi terrorist who kills soldiers. Despite this banality and the usual vitriol that [we] have become so much accustomed to in Lebanon, Palestine, and Syria, we must remain vigilant about what i24 broadcasts, and we must counter it. Unfortunately, al-Manar TV’s French-language website is probably not sufficient for this task.

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