When he left solitary confinement, he taught others his workout routine; when Marte started the Defy program, he knew exactly what his business plan would be.
After being released, Marte went back to his old stomping grounds in New York City and began “Con Body.” Hiring other former convicts, Marte and his trainers use their rough prison style methods to train their clients. Once you sign up for a session, you are partnered with your “celly,” also known as your trainer, and undergo your prison-style training.
This idea caught on quickly and the business has been a huge success. In fact, Con Body now has a location within the swanky Saks Fifth Avenue, bringing in many high-caliber clients eager to pay for Marte’s services.
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