On the surface, the Amish do not seem like the ideal target audience for ridesharing apps. For starters, while some have embraced modern technology, many still do not use smartphones making the entire model of ordering a ride via your smartphone completely useless. And if handheld electronics are out of the question, you can probably imagine what the stance is on automobiles. Even so, this prohibition of electricity and modern conveniences hasn’t stopped one member of the Amish community from capitalizing on the popularity and success of ridesharing platforms like Uber.
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