juul

A new lawsuit alleges that JUUL Labs Inc. illegally underplays the dangers of its product to make it more appealing to kids.

A Little Background First

Experts have warned in recent years that e-cigarettes are a gateway to tobacco use for teens. The problem has become so dire that the U.S. Food and Drug Administration (FDA) now says there is an “epidemic” of youth smoking. One of the most popular vaping devices among young people is JUUL, a small device that looks like a USB device, which includes a pod for liquid nicotine. [1]

Juul Labs, makers of the highly popular Juul e-cigarettes, increased the nicotine content of their products, spurring other e-cigarette makers to do the same. This, experts say in a new report, has led to a serious vaping epidemic among teens and young adults, and a nicotine “arms race” among e-cigarette companies.

Juul and Altria, both makers of e-cigarettes and vape products, are in trouble with the U.S. Food and Drug Administration (FDA) again, this time for reneging on a promise the companies made to the government to help curb the epidemic of youth vaping.
FDA Commissioner Scott Gottlieb said he is drafting letters to both companies that will criticize them for publicly vowing to remove flavored liquid nicotine pods from store shelves, while quietly working on a financial partnership that will, in fact, place even more nicotine pods on shelves.

E-cigarette maker Juul Labs received a surprise inspection from the U.S. Food and Drug Administration (FDA) on September 28, with the agency walking out with more than 1,000 documents. [1]