health bars

Q&A: Russian healthy snacks entrepreneur looks West

Elena Shifrina’s Bite health snacks were the first-ever Russian food to serve as the “official snack” of the London Marathon this year

Healthy snacks entrepreneur Elena Shifrina was Forbes Startup of the Year in 2013, Ernst and Young (EY) Startup of the Year in 2014 in the Food Project category, Russia’s Exporter of the Year in 2016 and a mentor and jury member of the Forbes Young Billionaires Club in 2016.

In an article earlier in August, Forbes called her “the face of the healthy snacks sector in Russia”.