APCO Worldwide

Narendra Modi is the first mainstream Indian politician who has tried to build his image rather assiduously. But the acceptance of an award with dubious connections does not add to the glory of the Prime Minister’s post. Image Coutesy: The Indian Express Narendra Modi, the present incumbent to the Prime Minister’s chair, had a little … Continue reading APCO to Kotler – The Artificial Glossing of Modi’s Image →

A public relations (PR) firm hired by Saudi Arabia has defended its work briefing the media on the country’s anti-corruption crackdown after the New York Times reported claims that detainees were physically abused and coerced into handing over their assets.
APCO Worldwide, a US-headquartered firm, was hired by the Saudi Ministry of Culture and Information in 2017, as part of a major PR offensive revealed by the Bureau last week.