With a focus on the intellectually insulting tactics of the mainstream media, I discuss an often overlooked form of doublespeak: the cacophemism (aka malphemism or dysphemism).In language, dysphemism (from the Greek dys δύς "mis-" and pheme φήμη "reputation"), malphemism (in Latin malus "bad"), and cacophemism (in Greek kakos κακός "bad") refer to the usage of an intentionally harsh word or expression instead of a polite one. -WikipediaDefining attributes of doublespeak:-misleads-distorts reality-pretends to communicate-avoids or shifts responsibility-makes the negative appear positive-creates a false verbal map of the world-limits, conceals, corrupts, and prevents thought-makes the unpleasant appear attractive or tolerable-creates incongruity between reality and what is said or not said(William Lutz, Doublespeak)Bumper Music:"That's Not My Name" The Ting TingsLook Closer:The Doublespeak Dictionary by Leslie Starr O’Harahttp://www.thedoublespeakdictionary.com/Doublespeak: From Revenue Enhancement to Terminal Living : How Government, Business, Advertisers, and Others Use Language to Deceive You, by William Lutzhttp://www.goodreads.com/book/show/2151216.Doublespeak
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