In 1992, a Canadian ecologist named William Rees coined the term “ecological footprint,” a measurement of how much any entity was impacting the planet’s ecology. A decade later, British Petroleum started promoting a new term: “carbon footprint.” In a splashy ad campaign, the company unveiled the first of its many carbon footprint calculators as a way for individuals to measure[Read More...]
The post The Fallacy of Our Carbon Footprint appeared first on Countercurrents.
Source