Amazon Made a Holiday for Itself, and I Am So Glad They Did

Tuesday was the day we’d all been waiting for, our second, better Black Friday: Prime Day. The day Amazon puts limited amounts of random items on sale for a limited time. The day internet frenzy rivals the famed casual violence of Black Friday. It’s practically a holiday, and it’s only three years old. It's a brilliant marketing plan, and I – and you – benefited from Amazon's unprecedented success.

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